Christopher Columbus wandered through many countries seeking sponsors to realize his dream, driven by a firm belief that there was an unknown continent across the vast sea. After many challenges, he secured funding from the Queen of Spain and set sail westward, a direction no one had taken before. Eventually, he reached the Americas, amassing great wealth and fame. When everyone else was heading east, Columbus chose the western route and achieved his dream. Similarly, utobiz CEO Bae Jong-hwan (52) is always ready to explore new markets. Like Columbus, he has the drive and determination to take action. His focus is not solely on the present but always looks toward the future. The path of utobiz lies in this forward-thinking approach.